CIM Level 4
Certificates in Professional and
Digital Marketing

To gain the CIM Level 4 Certificate in Professional and Digital Marketing, a pass in the mandatory module and the elective modules via routes 1 or 2 will be required. The qualification size is 50 credits.

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To gain the CIM Level 4 Extended Certificate in Professional and Digital Marketing, a pass in the mandatory module and the elective modules via routes 1 or 2 will be required along with an additional elective module which you haven't completed as yet will be required. The qualification size is 60 credits.

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Each module can be taken as an individual award, which can be built up to achieve the full qualification.

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Qualification overview

The CIM Level 4 Certificate and Extended Certificate in Professional & Digital Marketing have been developed following extensive employer-led research across a range of sectors and sizes of organisations, qualification providers, academics and students.

The Level 4 CIM Certificate and Extended Certificate in Professional & Digital Marketing are designed to offer progression to all Level 6 CIM qualifications. Successful completion of the Level 4 CIM qualifications will establish the knowledge, skills and understanding to be able to perform within the position of a ‘Marketing Executive’ and to carry out an essential and successful professional marketing role within the workplace.

How it will benefit you

• Get a unique opportunity to blend practical skills and academic understanding

• Improve your global competitive advantage, increase your confidence and employability

• Keep up with the latest trends and stay ahead in your field

• Invaluable opportunity to network with other marketers

• CIM qualifications are recognised by businesses all over the world.

Entry criteria

You’ll need to have a minimum of one year’s experience in the industry or a relevant Level 3 qualification to study the Level 4 Certificate in Professional Marketing or Certificate in Professional Digital Marketing. Alternatively, an equivalent Level 3 Apprenticeship such as the Multi-channel Marketer or Marketing Assistant would also be accepted. CIM will consider other equivalent Marketing Apprenticeships.  

If English is not your first language, you will also need to provide evidence of achieving one of the following English Language qualifications within the last two years: IELTS Academic Module with an overall score of 6.5 (each component pass mark must be 6.0 or above) or Cambridge Certificate of Advanced English grade B or above.

CIM will consider other equivalent alternatives.