The Chartered Institute of Marketing (CIM) is the leading international professional marketing body. CIM exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organizations.

Their range of professional qualifications and training programmes, along with extensive membership benefits, are all designed to support students, develop your knowledge, enable your growth and increase your network. Their professional pathway will help you excel and realize your full potential.

Professional Marketing Qualifications


CIM Level 4 certificate in professional marketing

The Certificate in Professional Marketing qualification gives you an understanding of the wider role of marketing and insight into consumer behavior. You`ll learn the essential knowledge and skills to successfully implement tactical marketing activities when performing at an operational level.

This course consists of two manditory modules:

  • Marketing

  • Integrated Communications


There are two elective modules (choose one)​:

  • Digital Marketing

  • Customer Experience


Is Level 4 right for you?

This course is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress within a career in marketing

CIM Level 6 diploma in professional marketing

The Diploma in Professional Marketing gives you the required knowledge, skills and understanding at management level to take a strategic approach to marketing planning. By understanding key marketing metrics and measurement techniques you will be able to interpret relevant insight and make informed strategic decisions.
Successful completion of the Diploma in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at a management level, and to carry out an essential and successful professional marketing role within the workplace.

This course consists of two mandatory modules:

  • Strategic Marketing

  • Mastering Metrics


There are two elective modules (choose one)​:

  • Driving Innovation

  • Digital Strategy


CIM Level 3 Foundation certificate in marketing

The aim of this qualification is to equip you with the skills, knowledge and understanding to perform professionally in a support-level marketing role. CIM brings learning to life through meaningful assessments which reflect the demands of the modern industry. As a result, you will develop a good understanding of the wider role of marketing and see how your practical skills can be applied to future career progression.


This course consists of two mandatory modules:

  • Marketing Principles

  • Customer Communications

Is Level 3 right for you?

This course is suitable for persons with no marketing experience. This is an entry level course which is perfect for beginners.

Is Level 6 right for you?

This course is aimed at marketers working in an operational, supervisory or management role and who want to develop their marketing knowledge and skills across a range of areas.

It is suitable for department managers, functional managers, product/brand managers, account managers, marketing executives and business development managers.

CIM Level 7 Chartered Postgraduate diploma in marketing

The Chartered Postgraduate Diploma in Marketing is a challenging, strategic two-stage marketing qualification. It enables marketers to influence and champion the customer experience, contribute to competitive strategy, align the organisation`s activities to the customer and manage marketing activities.